About TheGerontechnologist™

Hi, I’m Keren Etkin, gerontologist, entrepreneur and author of The AgeTech Revolution – a book about the intersection of tech and aging.

I started my career in community services for older adults, before transitioning into tech when she was recruited to Intuition Robotics as an early employee.

“I was fortunate to be in a position that allowed me to research how older adults use technology, what they want to get out of it, and later, work on implementing those learnings in ElliQ.”

During my time at IR, I realized there were many wonderful startups developing awesome products for older adults, so I created this website.

“I like to think of myself as an “AgeTech evangelist”, shouting from the virtual rooftops how amazing this ecosystem is, how big the opportunity of the longevity economy is for entrepreneurs and investors, and telling anyone who’s willing to listen that we must include our elders in the design and development of technology.”

Currently, I runs TheGerontechnologist as a media platform that covers the global AgeTech ecosystem, and the AgeTech Academy – where I work with tech companies (big and small) + elder care organizations to walk them through their AgeTech journey.

Previously, I co-founded Sensi.Ai, which develops an AI-solution for remote care monitoring in LTC.