The AgeTech Founder’s Guide to Real User & Buyer Discovery (Free Cheat Sheets Inside)
Validation is one of the biggest challenges for AgeTech founders. Too many startups spend months building prototypes only to realize post launch they’ve built the wrong thing. To help you avoid those pitfalls, I’ve created three short videos + free cheat sheets that break down how to:
Spot the red flags that show your validation isn’t working
Conduct user interviews that uncover real insights instead of polite feedback
Run buyer discovery step by step
Whether you’re still sketching ideas on paper or already testing an MVP, these strategies (and the free resources below) will save you months of wasted time and help you focus on building something the market truly needs.
3 Signs Your AgeTech Startup Needs Better Validation
Even if you’ve built an MVP or run pilots, polite feedback isn’t validation. In this video, I break down three common red flags that signal you’re not talking to the right people – or not solving the right version of the problem.
Key takeaways:
Why “this could be great for someone I know” is a false signal.
How to tell if providers see your problem as a priority (hint: they should be able to put a dollar sign on it).
Why user pain ≠ buyer pain when the person who feels it can’t pay.
👉 If these sound familiar, it might be time to dig deeper into who feels the problem most and who is willing to pay to solve it.
The Right Way to Run User Interviews
Many founders go into pitch mode during user interviews – but that destroys your chance to learn. In this video, I walk you through my method for running interviews that uncover real, actionable insights.
4 steps to remember:
Find people who truly have the problem (screen by pain, not just by age).
Ask simple, clear questions to get them talking.
Prepare 8–10 questions, but treat the session like a conversation.
Know when to pause – once answers start repeating, it’s time to refresh your questions.
📥 Free Resource: Download the User Interview Questions Starter Pack to guide your next round of conversations.
How to Run Buyer Discovery in AgeTech
In AgeTech, your user isn’t always your buyer. That’s why buyer discovery is so critical. This video walks you through a structured process for understanding how decision makers feel the pain, what they budget for, and whether they’d actually pay for a solution.
What you’ll learn:
How to prepare before interviews (jargon, KPIs, procurement).
Who to target inside organizations (budget owners, influencers, decision makers).
The exact framing to use when asking for calls – without pitching.
📥 Free Resource: Download the Customer Discovery Cheat Sheet to apply this framework in your own startup.
Validation is the foundation of every successful AgeTech company. By combining user interviews with buyer discovery, and knowing how to spot false signals, you’ll set yourself up to build solutions that older adults, caregivers, and providers not only appreciate – but are willing to pay for.
