Discover. Design. Deliver: A Roadmap for Age-Friendly Product Creation

Join us for an exclusive double-feature online masterclass with two leading experts in the AgeTech field – Dr. Michal Halperin Ben Zvi and Keren Etkin.

This is your opportunity to learn proven strategies to connect with older users, enhance their experience, and drive measurable results – now available for a reduced price as part of our Black Friday sale.

📅 Mark Your Calendars: Tuesday, January 28, 2025, 9:00 AM PST (2–2.5 hours, including Q&A).

Part 1: Designing for Longevity: Boosting Engagement and Conversion with Older Users

Hosted by Dr. Michal Halperin Ben Zvi, an expert in user engagement and behavioral science, this session will cover:

What it means to be an older user in today’s digital world.
How cognitive, emotional and physical changes in aging impact digital behaviors.
Real-world case studies on how startups improved engagement and conversion rates, directly increasing revenue.

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Part 1: Designing for Longevity: Boosting Engagement and Conversion with Older Users

Hosted by Dr. Michal Halperin Ben Zvi, an expert in user engagement and behavioral science, this session will cover:

What it means to be an older user in today’s digital world.
How cognitive, emotional and physical changes in aging impact digital behaviors.
Real-world case studies on how startups improved engagement and conversion rates, directly increasing revenue.

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Part 2: Idea to Execution: A Guide to Building with Older Users in Mind

Keren Etkin, gerontologist and creator of TheGerontechnologist.com, will share her experience leading user-focused product development for AgeTech startups. Learn how to:

Conduct preliminary research to uncover your users’ needs before starting development.
Collaborate with users through prototyping and testing to ensure alignment.
Bring to market products that solve real problems and align with older users’ needs.

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Part 2: Idea to Execution: A Guide to Building with Older Users in Mind

Keren Etkin, gerontologist and creator of TheGerontechnologist.com, will share her experience leading user-focused product development for AgeTech startups. Learn how to:

Conduct preliminary research to uncover your users’ needs before starting development.
Collaborate with users through prototyping and testing to ensure alignment.
Bring to market products that solve real problems and align with older users’ needs.

Whether you’re a product manager, UX designer, startup founder, this masterclass will equip you with actionable insights and strategies to create products that stand out in the AgeTech landscape and deliver real impact.

Secure your spot now for this masterclass happening on Tuesday, January 28, 2025, 9:00 AM PST

Seats are limited!

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