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Unlocking the $5 Trillion Opportunity: How Startups Can Revolutionize the Aging Workforce

In a global survey of 21,000 adults aged 55 and older from 21 countries, 1 in 4 expressed their desire to continue working but face challenges due to a lack of attractive opportunities and difficulty finding jobs.

This is where startups can make a difference.

The OECD estimates that technology will reshape over 1 billion jobs, nearly a third of all jobs worldwide, within the next decade. Failure to adapt skill-building to meet these demands could jeopardize over $11 trillion in potential GDP growth in G20 nations.

Opportunities for Startups:

Develop Platforms for Reskilling and Upskilling Older Workers: Startups can bridge the skills gap by creating platforms that offer relevant training and development opportunities for older employees.

Collaborate on Flexible Retirement Solutions: Work with businesses and governments to create phased retirement plans, advisory roles for retirees, and flexible working hours.

Examples of Success:
  • Singapore: The SkillsFuture Singapore Agency provides resources for lifelong learning and re-employment schemes. This model can be scaled and replicated by startups globally.
  • South Korea: Good Job 5060, launched in 2018, aims to train middle-aged people and help at least half of them find re-employment. The social return on investment was computed as 4.7, meaning every $100 spent on this program could generate a social value of $470 for society.
  • Swiss Re’s Flex58+: A program where an employee can flexibly reduce working time before entering regular retirement.
Resources for further reading:

Longevity Economy Principles: The Foundation for a Financially Resilient Future – WEF

The growth of the older workforce – Pew Research

OECD Pensions at a Glance – OECD

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